At Porij, we believe life is better in full flavour
Our Values
At PORiJ, we’re proud to be an independent, agile challenger brand. It means we can move quickly, think differently and stay relentlessly focused on one thing, creating the best tasting food we possibly can.
We’re always foraging for new ideas, flavours and ways to create those little moments of joy.
Because being busy, always on the go and short on time shouldn’t mean compromising on great food. We believe convenience should never come at the cost of taste.
We’re proud to be on a journey towards more responsible food manufacturing.
Our pots are currently fully recyclable at home, and we’re continually looking for ways to reduce our environmental impact, from the way we make our products to the materials we use.
We know there’s always more we can do, and we’re committed to making progress, one step at a time.
Before PORiJ, I spent my career as a commercial airline pilot, travelling across Asia, North America and Europe. Life on the move taught me a lot, but it also highlighted something I struggled to find: a genuinely delicious, nutritious breakfast that could keep up with me.
When Covid brought an unexpected pause, I decided to do something about it. I traded the cockpit for the world of food and set out to create the on the go porridge I couldn’t find myself.
After plenty of testing, tasting and refining, PORiJ was born.
My ambition was simple: to make great tasting porridge without compromising on nutrition or convenience. That’s still what drives us today. We’re constantly foraging for new flavours, better recipes and ways to make breakfast more exciting.